Saturday, August 11, 2007

Racial bias and business sense

A friend who works in the US of A said once to me that there may be no overt racial bias seen in the country of Uncle Sam, but it exists!

You do not see it, it is not talked about but lies in subtle happenings. You feel it but cannot say a thing. I wondered how that can be. "The native (read White) Americans work with you by day, but when they can chose who to socialise with in the evenings, you are clearly out! We do not get invited for family outings together or mixing, generally!" That is why, long ago, in India- one often heard- It is better to be an equal citizen in your own (not so developed) country than be a second-rated citizen in another (developed) nation. But with India's 300+ million middle class consumers that even President Bush eyed and mentioned in his visit, the business sense is beginning to prevail, one sees. Like the introduction of the Indian origin American character - Raj Patel- in the Archies comics. Please read the link below to understand the business sense that played a big role in the creation of a very likeable character as Archie's friend.

"...The Archie comic series has undergone a change and Archie now has a brand new Indian friend. There's a new kid on the block in Riverdale. The latest addition to Archie Andrew's gang of friends is an Indian-American- Raj Patel. The creation of Raj Patel comes at a time when the advent of computers and video games like WII and X box is affecting readership for the comic series across America...

Meanwhile, over a million Archie comics are sold in India every year..." I read on the net.

''The fact that there will be an Indian character in our comics on a regular basis will bring more attention to the comic and hopefully more readers in India will vie to read Archie and we will sell more Archie comics in India,'' said Michael Silberkleit, Publisher, Archie Comics (Quoted from NDTV's story

For a change, the (Riverdale) boys hobnob with eachother, share agendas and do not fall into racial bias traps.

The creators say a lot of research went into conceiving the Patel family. While they insist it was not intentional, the Patel family is the stereotypical Indian-American success story. Raj's father is a doctor. His mother, who sports a bindi, is a research scientist. .. Says the same NDTV story! Aha!!! I must say, as my heart leaps at the sudden equality!!! As an Indian, I feel that the stereotype of an educated family from India, trying to fit in the American scenario, is a hard earned on.

For generations, Indians have toiled in research laboratories, hospitals and industries as the brains that helped the rise of America.

Now, the children may face less bias, maybe that's the 'pay-back' religion often talks about.
But does this also mean that if India was if India had nothing to offer in terms of market, the racial bias would have remained? Man, Money Talks!!! Doesn't it?

1 comment:

ankurindia said...

Money rules .thats true .....In our society or worldwide your social status depends on how much money you have , peoples like to follow rich ..i personally feel it should depend upon honesty and loyality of the person . As far as country is considered , i personally feel no country is great .. Every society (no matter american, indian,muslims) have kind hearted peoples , rasict peoples , arrogant peoples , So rasicm is a part of human nature , no matter how much money indians or any community earn if you are going to other society to earn money you have to face rasicm ..